This is a well known story yet I continue to use it when challenging people about the business they are in and helping them to see the bigger picture.
There once were three stone-cutters.
The first, when asked by a stranger about what he is doing, says, „Can’t you see I’m cutting stones?” The stranger quickly moves off.
He comes upon a second who, when asked about what he is doing, says, „I’m working for income so I can take care of my family.” The stranger moves on.
He comes upon the third stone-cutter who, when asked about what he is doing, says with a smile and affirmation, „I’m building a cathedral. Each stone I cut is placed into a house of praise that will be here centuries after I am gone.”